Make each page useful and specific
Give every important page a clear purpose, descriptive title and concise meta description. Use headings to organize content for people rather than repeating keywords unnaturally.
Build a crawlable site
Keep navigation understandable, use working internal links and publish a sitemap. Check that the website is not accidentally blocking search engines and that canonical URLs are consistent.
Improve the experience
Fast pages, readable text, accessible controls and a good mobile experience help people use your site. Compress images and avoid unnecessary scripts or plugins.
Measure and improve
Set up analytics and search performance tools only when appropriate for your privacy requirements. Review real search queries and user behavior, then update pages based on evidence.
Back to all articles